Friday, June 22, 2012

What is a Real Photograph?

Recently I have been asked, on more than one occasion, "What paper do you use for prints?"
Not only do we use the finest photo labs, we also use the finest papers.  
Below is a detailed description of the paper we use for all of our prints, Kodak Professional Endura Paper:


Kodak Endura real photo paper (Metallic and E surface) is a media  that is exposed with light and then developed in the classic silver halide process used by professional photo labs worldwide. 
Professional photo labs and their professional photographers provide this high quality advantage to keep customers loyal on a lasting basis.

True, photographic media is still far superior to the digital printing process which use inks or other press printing processes.  It's the benchmark by which all photo medias are judged.



Kodak Endura photo prints that appear as brilliant after generations as they do when we brought them home has been the goal since in the invention of color films in the 1930s. With the introduction of color negative films and real photo paper in the early 1940s, pictures became widely displayed items in homes, offices, stores, and elsewhere. People expect those photos to last - with Kodak Endura photos and media, photographers know they will.

In This Day and Age - What is a "Real Photograph"?

The word photograph comes from the Greek words phot, or light and graphia, or writing. A real photograph is exposed with light on light sensitive paper. That's right - light. Photons. Some of the smallest particles in the universe.

In the case of digital photography, the "light" is formed by Light contained in a Laser light or LED head that "floats" over a light sensitive paper on a bed of warm air. The light exposure excites chemicals on the photographic paper by spraying tiny diamond-shaped patterns on the emulsion. These infinitesimally small diamonds overlap five-fold which, mathematically, results in 425 diamond shapes per square inch. It is this concentration of diamonds created from tiny photons that gives a photograph its unique look, color and depth. Ink doesn't come close.
The rest is just science. After "exciting" the chemicals in the paper's emulsion the paper moves through a warm RA4 chemical bath which activates and seals the colors. Because the light exposure head floats over the paper there is no machine vibration to degrade the image.

The oddest misconception.
Beware! Prints made from a digital photo will only last 15 years. This came in from a college campuses. The truth is -- Kodak Endura photographs will last between 100 and 200 years before noticeable fading.

Don't try this at home. 
Real photographs still involve chemicals and light sensitive papers so, believe it or not, lab technicians still go into a darkroom to load the paper we use to make your photographs. Not only that but every time we change a roll of paper we recalibrate the machines so the colors in a photograph today will match the colors in a photograph sent a year from today.
As always, because your photographs are exposed on real, Kodak Endura professional photo paper and developed by a professional lab, you'll be assured of the highest quality, dependability, and exceptional performance from your images.
When it comes to finding the right photographic print, real Kodak Endura photos and media are proven to yield the finest images for your proofs and final prints.  It's what families, brides, and anyone who uses a professional photographer  have come to expect - and more.  After all, silver halide-based color photographic paper has been around for more than five decades.
Want real, traditional photographic prints with a long life?  
Kodak Endura photo paper & media is used exclusively by our professional photo labs.  By combining this quality Kodak professional paper with professional developing, you're assured of the very finest silver-halide photograph.  Kuhl Photos guarantees it!